Market Segments Explained
Think of MyBestSegments as a "photo album" of consumer markets. Each of the Nielsen Claritas
segments has its own pages that display "snapshots" of the segment's demographic
traits, lifestyle preferences and consumer behaviors.
Customer Segmentation Profiling Answers Your Need!
Marketers can use MyBestSegments to guide marketing campaigns and media strategies for
specific market segments by answering:
- Who are the targets?
- What are they like?
- Where can I find them?
- How can I reach them?
Comprehensive Demographic and Market Segment Profiles
Customer segmentation profiling information included in PRIZM, P$YCLE and ConneXions encompasses a
variety of categories about consumer markets, including travel, eating out, shopping,
auto purchases and much more! Demographic characteristics such as education, income,
housing and race/ethnicity are also available.
Updated Market Segmentation Information
MyBestSegments features information about Nielsen's segmentation systems - PRIZM, P$YCLE, ConneXions - and is the source for detailed segment descriptions for all of
Nielsen's market segmentation products. The data is continually updated to be in
sync with Nielsen Claritas' suite of products – there is never a question about
data vintage, because it's always the most recent available.
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